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Ferragamo Places Microchips In Sneakers In Bid To Struggle Fraudsters

Salvatore Ferragamo SpA is embedding microchips in its bags and shoes, because the luxurious business steps up efforts to combat fraudsters.

Radio frequency identification (RFID) tags, which work like high-tech bar codes to determine and track every little thing from food to weapons, have been inserted within the left sole of most of Ferragamo’s women’s footwear since 2014, the corporate said in its first disclosure about its tagging program. It has since added men’s footwear, women’s leather-based items and luggage.

The tags will permit Ferragamo to “track the shoe with certainty, giving the group higher control in the fight in opposition to fakes,” mentioned the Italian luxury-items maker, whose merchandise embody 595-euro ($662) sandals.

RFID tags are more commonly used by massive retailers to manage inventory, with Inditex SA saying Wednesday that by the tip of this yr, its Zara chain can have the expertise in greater than 2,000 stores. That they’re now being used by the likes of Ferragamo reveals how luxurious manufacturers are taking counterfeits and gray-market merchandise more significantly as they grapple with slowing demand, significantly in China.

Ferragamo, which is struggling to develop gross sales in Asia, labored with Chinese language authorities to destroy or confiscate about 25,000 counterfeit ferragamo at saks items final yr, and blocked 91,000 online advertisements for fake products. The full worth of bogus Ferragamo items that had been confiscated or destroyed in China final year, together with goods seized individually by customs officials, exceeded $17 million and more than half have been belts, the corporate mentioned.

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