In step with Its Historical Values
Salvatore Ferragamo embodies a mix of the longstanding, skilled craftsmanship and inventive tradition typical of Made in Italy items. These are the factors of excellence that help that brand, and which have, over time, developed in line with its origins. Quality, contemporary elegance and innovation are the hallmarks of every Salvatore Ferragamo product and, along with a tradition of high quality craftsmanship, create the value and authenticity for which the model is universally recognised. The Group is continually committed to consolidating and developing the value of its brand over time. According to its historical values, Salvatore Ferragamo upholds top quality requirements for its products and distribution processes, by investing in analysis, product innovation and IT applied sciences to help its enterprise. Salvatore Ferragamo has all the time been ahead of its time. ferragamo bag thailand The model’s founder was not just a pioneer when it comes to his creativity – the design and concept of most of the shoes he created still exemplify modernity – but in addition by way of the modern materials he used (he was the first to make use of cork, nylon fishing line and cellophane, straw and countless different modest materials to make sneakers that turned cult objects) and the way perceived the shut tie between vogue and fi lm (he was already designing the primary shoes for huge Hollywood productions in 1920), in addition to the way he focused his analysis to finest obtain a mix of shape, fi t and comfort in a shoe, leading him to file over 350 patents. The company was additionally at the forefront of distribution and enlargement on worldwide markets, becoming considered one of the first Italian manufacturers to succeed in out to the world, as it was already exporting to the US within the 1950s and to Japan by the tip of the 1970s, and it opened the primary Ferragamo model retailer in China almost twenty years ago, in 1994. Immediately, roughly ninety% of Ferragamo Group turnover is generated abroad. This pioneer spirit and worldwide vocation are trademarks of the company and, in terms of distribution, have enabled it to build a widespread community of shops, whereas pursuing effectively-balanced geographical diversification, benefiting from this distinct pioneer approach on emerging markets. Salvatore Ferragamo is now present in over ninety nations all over the world, with 606 exclusive Ferragamo model shops. The primary goal of its distribution strategy is brand control, as it’s positioned on the high end of the luxurious phase, to uphold the model’s historic values and all the time guarantee excellent customer service.