Ferragamo Launches Signature Fiamma Bag
Iconic baggage have been around since trend fused with celeb — Hermes has the Birkin, Fendi the Baguette, Gucci the Hobo, and so on — however now they are becoming a cornerstone of model strategy, appearing as a flagship item. These are bags so unique and enduring they have turn into emblematic of the label they bear.
Ferragamo launched its personal entry into the category this week with the Fiamma, named for founder Salvatore Ferragamo’s late daughter, who was the drive behind Ferragamo’s first handbag collection within the 1970s. Designed by Massimiliano Giornetti, the satchel-styled bag takes components from a nineteen nineties Fiamma Ferragamo design, together with a top handle and a locked flap, for a creation meant to be both practical and aesthetically interesting.
“Handbags are something of a collector’s merchandise, one thing you may pass down from technology to generation, so it actually has value. It is one thing that additionally represents a brand,” James Ferragamo, grandson of Ferragamo and the brand’s director of ladies’s leather-based items, stated by telephone Tuesday, forward of a dinner launching the brand new bag. “We would like to keep up this in our assortment for a few years to come.”
The Fiamma is available in three sizes, from a mini-version acceptable for the evening to a larger carryall, and has many iterations, from leather, python, crocodile, stingray, calf and fox. The value ranges from $1,650 to $27,000.
Ferragamo underlined the intergenerational aspirations for the bag, reflecting the company’s three-generational household history, with a web based quick film mission featuring mom-daughter and sister pairings from iconic households, including Mariel Hemingway and her daughter Langley Hemingway Fox, that is posted on the model’s website.
Mariel Hemingway mentioned she had no bother signing on to the undertaking. She’s a protracted-time fan of Ferragamo, and appreciated the household tie-in and the chance to work along with her daughter. The position of style in on a regular basis life hit dwelling for ferragamo beige suela blanca the actress and, more just lately, mental health advocate throughout a latest speaking engagement in Washington, D.C. when she saved getting compliments from strangers on her footwear — a pair of two-tone sandals with a silver buckle by none other than Ferragamo — from the decidedly non-fashion crowd.
“The point of style is not for folks to stroll the pink carpet. It is so people can dwell their lives looking fashionable, trendy and stunning in any realm they work in,” Hemingway stated.
Hemingway’s daughter has been take a look at-driving a mini-black Fiamma, which she mentioned is perfect for her life-style.
“I am not the girl with the briefcase. I’m the woman who takes ChapStick, a wallet and my telephone,” Langley Hemingway Fox said by phone from New York.
It is no surprise that manufacturers are honing their handbag focus. Design_vestimentar Equipment have proven themselves recession-resistant, and the economic traction they provide vogue homes is making it more important for brands to develop an iconic bag, one that “can stand as a model’s flagship item,” mentioned Ginger Reeder of Nieman Marcus.
With gross sales of leather-based goods the quickest-growing phase in the luxurious sector, there is enough room for each home to have an iconic bag, “and most do,” Reeder stated. World sales of leather goods, excluding footwear, reached 36 billion euros ($50 billion) last 12 months, nearly one-third of all luxury sales, in response to a research by Bain & Co.
Ultimately, the shopper will decide which bag becomes iconic.
“I believe individuals need something that endures,” stated Alison Minton, a fashion blogger and handbag enthusiast who chronicles her passion for equipment on her blog accessorygeneration.com. “I think individuals don’t want to buy a new bag each season, however want a bag that’s stylish and effectively-made and goes to last.”
Minton herself has faced the “It” bag temptation. She resisted a pal’s supply to select up the Louis Vuitton Speedy Graffiti bag in Paris back in its heyday — and suffered a pang of remorse when she noticed the prices that the bag was later fetching on e-Bay.