Salvatore Ferragamo Fights Fakes
Salvatore Ferragamo is continuous its anti-counterfeiting efforts, which are particularly focused on China and the web.
The company said that in 2015 it intercepted and blocked 91,000 on-line advertisements for counterfeit merchandise. In addition, 140 domains and illegal Websites, mainly managed by Chinese individuals, were ferragamo bifold wallet recovered or cancelled.
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“In 2015, we further expanded the number of e-commerce websites that we monitor,” mentioned Ferragamo Group chairman Ferruccio Ferragamo. “On the Chinese market, we have now continued and ramped up our offline checks, targeting commerce festivals and resellers in particular.” Ferragamo added that the corporate had also accomplished the official course of for recognition as a well-known brand in China, a key legislation enforcement device, which is able to help the corporate saving money and time in the counterfeit battle.
Starting with the pre-fall 2014 collection, the corporate has been inserting microchips into the women’s sneakers, guaranteeing product authenticity, in addition to the likelihood to track ferragamo bifold wallet merchandise. The brand also prolonged using the microchip to men’s sneakers with the Cruise 2015 assortment, whereas this has been inserted in women’s small leather-based goods, luggage and luggage with the fall 2015 vary.
An additional success in Salvatore Ferragamo’s measures towards fakes was the seizure and destruction of more than 12,500 counterfeit products. The Chinese language customs authorities confiscated more than 12,four hundred pretend items leaving the country and seized in excess of 34,000 counterfeit products in 2015. The estimated worth of the products exceeds $17 million. Belts accounted 60 % of the seized products.