McArthurGlen Continues To Be The Centre’s Development
The enlargement will create around 550 new jobs, bringing the total number of individuals employed at Europe’s largest luxury designer outlet to around 2,200.
– Europe’s largest luxurious designer outlet presently contains international similar to Burberry, Bulgari, Dolce & Gabbana, Ermenegildo Zegna, Gucci, Roberto Cavalli, Salvatore Ferragamo and Versace.
– The centre’s success is linked to its reputation amongst worldwide travellers as well as Milanese fashion lovers.
Tax-free gross sales have elevated by 250% over the past 5 years.
– That is the largest investment in Serravalle because it was opened by McArthurGlen in 2000.
Serravalle will broaden to open an extra 70 new stores, building on its place as one in every of Europe’s high style destinations, and an important-day out from nearby Milan. The present centre will even be refurbished as a part of the investment. There can be no disruption to the prevailing centre.
At €115mn, this is the most important funding within the centre since McArthurGlen, the Group that introduced designer outlet retailing to Europe, opened Serravalle in 2000 as the first designer outlet in Italy.
Since 2004 the centre has been owned by the European Outlet Mall Fund (EOMF), managed by TH Real Estate and in which McArthurGlen is also an investor. McArthurGlen continues to be the centre’s improvement, leasing and managing agent.
This newest expansion has been made possible following the signing of a joint venture between EOMF and Aedes Business Properties Group.
Daniela Bricola, McArthurGlen Centre Supervisor, Serravalle Designer Outlet, says: “Serravalle Designer Outlet has turn into a world vacationer destination. With this new funding, we might be creating an even larger degree of excellence, just 50 minutes from the global metropolis of Milan, and offering the over 5 million customers who visit the centre every year an excellent better choice of probably the most liked names in ferragamo fiamma wedge trend.”
Alberto Carbone, Mayor of Serravalle Scrivia, says: “We welcome this new investment as a key driver for our local economic system. Not solely is the Designer Outlet one among the most important employers in the area, however it’s the most effective recognized vacationer locations in Europe. Nestled between Liguria, Piedmont and Lombardy, our area is well-known for wine, meals, history ferragamo fiamma wedge and Serravalle Designer Outlet – the most effective vogue buying locations in Europe.”
McArthurGlen’s world tourism network works with greater than 100 tourism companions worldwide, together with leading airways, tour operators, hotels in addition to local and nationwide tourism boards. As well as, McArthurGlen’s Sales & Advertising workplaces in China, Southeast Asia, South Korea, Russia and Brazil work to bring vacationers to McArthurGlen’s 21 Designer Shops.
More than half of Serravalle’s sales (fifty one%) are currently to intra-European and long-haul tourists. Tax-free sales, which account for simply over a 3rd of complete gross sales, have increased by 250% over the previous five years.
The centre is particularly standard with Chinese language consumers, gross sales to whom were up 45% in 2014 in contrast with the earlier 12 months. The centre has also welcomed rising numbers of tourists from South Korea and Southeast Asia, particularly from Malaysia and Indonesia.
Daniela Bricola explains: “The worldwide shoppers are significantly attracted by the top luxury names, and by the authenticity and ease of what is a premium buying experience, with a full programme of events and actions, together with our renowned annual Summer season Music Festival.”
The more than 10 million residents who dwell inside a 90-minute drive of the Designer Outlet are additionally a vital market. “We consider there isn’t solely the potential to grow the tourism market, however that this is also an exciting time for people residing locally,” says Daniela.
The enlargement will add a further 12,500m² of retail area in two phases (three,500m² + 9,000m²) to carry the entire to 51,500m². Together with the refurbishment of the prevailing centre, works are due to start out later this month [June], with a deliberate opening of the extension for autumn 2016.
Serravalle Designer Outlet is considered one of 5 McArthurGlen Designer Shops in Italy. Since 2000, Europe’s leader in designer outlet retailing has additionally opened: Barberino (Florence), Castel Romano (Rome), Noventa di Piave (Venice) and La Reggia (Naples).