Salvatore Ferragamo Fights Fakes
Salvatore Ferragamo is constant its anti-counterfeiting efforts, that are particularly centered on China and the net.
The company stated that in 2015 it intercepted and blocked 91,000 online commercials for counterfeit merchandise. In addition, 140 domain names ferragamo pump sale and unlawful Web sites, primarily managed by Chinese individuals, had been recovered or cancelled.
Associated Salvatore ferragamo pump sale Ferragamo Announces Major Technique Adjustments, Sees Drop in Shares
“In 2015, we additional expanded the variety of e-commerce websites that we monitor,” mentioned Ferragamo Group chairman Ferruccio Ferragamo. “On the Chinese language market, we’ve continued and ramped up our offline checks, targeting trade fairs and resellers in particular.” Ferragamo added that the corporate had additionally completed the official process for recognition as a well-known brand in China, a key legislation enforcement instrument, which is able to help the corporate saving money and time in the counterfeit battle.
Beginning with the pre-fall 2014 assortment, the corporate has been inserting microchips into the women’s shoes, guaranteeing product authenticity, as well as the likelihood to track merchandise. The brand also prolonged the use of the microchip to men’s footwear with the Cruise 2015 collection, while this has been inserted in women’s small leather items, luggage and bags with the fall 2015 range.
An additional success in Salvatore Ferragamo’s measures against fakes was the seizure and destruction of more than 12,500 Magdalena_Frąckowiak counterfeit products. The Chinese customs authorities confiscated greater than 12,400 fake goods leaving the nation and seized in excess of 34,000 counterfeit products in 2015. The estimated worth of the products exceeds $17 million. Belts accounted 60 percent of the seized products.