Salvatore Ferragamo may be a full-fledged fashion brand, however its legacy lies in its shoemaking roots: After all, namesake founder Salvatore constructed his fame on crafting high quality kicks for Hollywood stars like Judy Garland and Marilyn Monroe.
The brand honors that tradition with today’s launch of a new customized men’s shoe line, The Tramezza Made to Order program, which permits clients to tailor three of its hottest types, the oxford, monk strap, and monk strap boot. Personalization consists of choice of materials (like calfskin, suede, ostrich, and crocodile), coloration (principally impartial browns, grays and black, but also burgundy and marine blue), and hardware finishes (in antique gold, palladium, and ruthenium). The process additionally includes an optional ID stamp on the leather sole.
The program is named after Ferragamo’s Tramezza technique of handcrafting footwear: “Tramezzarefers to the thick however versatile layer of leather-based that’s built between the in-sole and the sole. Translation: It’s the explanation why Ferragamo shoes are so snug. In all, the hand-accomplished technique requires 260 standardized phases, together with greater than 4 days spent shaping the higher a part of the shoe with a final (a kind in the form of a foot) and at the very least six hours of stitching, nailing, and sprucing by an skilled shoemaker.
Though it isn’t the first time that Ferragamo has supplied a made-to-measure program for its men’s shoes (last yr they introduced a personalised version of the favored Parigi driving shoes, with the brand’s iconic Gancio hardware), it is the primary time that the Tramezza process can be accessible for customization. The ongoing program debuts after the brand’s latest announcement of 2014 CFDA award winner Paul Andrew as head designer of its women’s footwear—further proof that for Ferragamo, nearly 9 decades after its founding in 1927, it’s still all in regards to the shoes.