The Brand Centered On Ladies Shoes
Ch. 8 – Segmenting and Targeting Markets
Salvatore Ferragamo began out providing quality shoe products for the Marilyn Monroes and Rita Hayworths of his day. His market segment were weathly superstar ladies. The brand targeted on girls footwear, purses and equipment for the first forty years of the company. In 1970 Ferragmo model below his widowed spouse Wanda, introduced males’s shoes and clothing. Salvatore son, Leonardo was head of the men’s line. I consider this market segmentation was introduced as a result of the executives of the model felt it was time to expand right into a promising market of luxury items for men. Generally, with the introduction of promoting segmentation to a whole gender ferragamo shoes klcc the criterias of segmentation would at all times be met.
The model’s largest expansion technique not too long ago has been China. China has been the new “large” promising marketplace for luxury goods. CEO Ferrcuio Ferragamo acknowledged he has been growing the market in China since 1994. CEOs of LVMH along with Ferrcuio and different luxary manufacturers consider China is a growing market with an unlimited inhabitants.
Salvatore Ferragmo supply items for both men and women. The ages vary from 21- 65. The brand targets wealthy, working class people.
A phase I can relate to personally would be the “urban segment”. In the city, youthful generations hip hop artist and entertainers have not too long ago given Salvatore Ferragmo highlight promotion. These entertainers affect my generation enough to spark an interest in their attire and tendencies; therefore my liking and favoritism for Salvatore Ferragmo.