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Ferragamo Places Microchips In Sneakers In Bid To Combat Fraudsters

Salvatore Ferragamo SpA is embedding microchips in its luggage and shoes, as the luxurious business steps up efforts to combat fraudsters.

Radio frequency identification (RFID) tags, which work like high-tech bar codes to identify and track every little thing from meals to weapons, have been inserted within the left sole of most of Ferragamo’s women’s shoes since 2014, the corporate said in its first disclosure about its tagging program. It has since added men’s footwear, women’s leather-based items and luggage.

The tags will permit Ferragamo to “track the shoe with certainty, giving the group higher control in the fight against fakes,” said the Italian luxury-goods maker, whose merchandise embody 595-euro ($662) sandals.

RFID tags are extra commonly used by massive retailers to manage stock, with Inditex SA saying Wednesday that by the tip of this yr, its Zara chain can have the technology in greater than 2,000 stores. That they’re now being used by the likes of Ferragamo exhibits how luxury brands are taking counterfeits and gray-market merchandise more ferragamo shop in bologna severely as they grapple with slowing demand, notably in China.

Ferragamo, which is struggling to develop gross sales in Asia, worked with Chinese authorities to destroy or confiscate about 25,000 counterfeit goods final 12 months, and blocked 91,000 on-line commercials for pretend products. The full worth of bogus Ferragamo items that were confiscated or destroyed in China last yr, including items seized separately by customs officials, exceeded $17 million and greater than half have been belts, the corporate said.

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