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In 1919, Italian shoe designer Salvatore Ferragamo moved to Santa Barbara and opened up a boot store that soon caught the attention of some of Hollywood’s elite. Quickly earning a popularity as “The Shoemaker to the Stars”, he spent the following several years growing close ties to the Hollywood film trade and designing shoes worn by the stars of the silver ferragamo store in texas display, earlier than returning to his native Italy and establishing the Salvatore Ferragamo footwear firm in Florence in 1927.

Whereas growing his firm in Italy and abroad, Salvatore continued to design shoes for the rich and well-known, and turned internationally recognized for his innovative designs of ladies’ footwear. He is credited with the invention of the cage heel, the wedge heel, and the ‘invisible sandal’ – a creation which won him the prestigious Nieman Marcus Award, fashion’s Oscar equivalent.

Salvatore’s family followed him into the style business, with his daughters Fiamma and Giovanna overseeing the creation of the brand’s handbags and ready-to-put on collections in 1965. Two years later, Fiamma Ferragamo followed in her father’s footsteps by profitable the Nieman Marcus YONJI Award. She additionally designed the Vara shoe in 1978, which immediately remains the Ferragamo brand’s most iconic and best-promoting shoe.

Along with footwear, the Ferragamo brand is understood for leather items, apparel, silk products and other equipment, women’s and males’s fragrances, as well as eyewear and watches manufactured by licensees. As of December 2015, the Salvatore Ferragamo community boasts over 660 mono-model stores working in Italy and worldwide.