When Salvatore Ferragamo wished to reboot its classic Vara shoe fashion, it turned to younger tastemakers and asked them to place their spin on it.
The footwear, with their signature grosgrain bow, gold hardware and midheight heel, ended up similar to the original; it’s the attitude they’re worn with that has changed.
Olivia Palermo created a two-tone blue shoe for strolls through Paris, and Camilla Belle made hers in beige patent leather with a crisp white ribbon to put on with an ethereal peach-coloured backyard get together dress. Alexandra Richards went for black on black. She mentioned she’d wear them “with tight blue or black jeans, a T-shirt and my leather jacket.”
Positively, no stuffy skirt suits right here.
To point out the 35-year-previous footwear and their younger, flat-heel sister the Varina on this new gentle, Ferragamo launched a web-based undertaking called “L’Icona” on the brand’s webpage Wednesday.
Portrait photographer Claiborne Swanson Frank was the curator and artwork director for the undertaking, which incorporates a short film and nonetheless images of Richards, Belle, Palermo and their fashion-forward peers, including Lily Aldridge and Elettra Weidemann. Frank, who created the e-book “American Magnificence,” often uses the signature of bare ft in her footage, so this can be a bit of an inside joke.