Consistent with Its Historical Values
Salvatore Ferragamo embodies a mixture of the longstanding, knowledgeable craftsmanship and inventive tradition typical of Made in Italy items. These are the elements of excellence that support that model, and which have, over time, evolved in keeping with its origins. High quality, contemporary elegance and innovation are the hallmarks of each Salvatore Ferragamo product and, together with a tradition of fine craftsmanship, create the worth and authenticity for which the brand is universally recognised. The Group is consistently dedicated to consolidating and creating the worth of its brand over time. In step with its historic values, Salvatore Ferragamo upholds high quality standards for its merchandise and distribution processes, by investing in analysis, product innovation and IT technologies to support its enterprise. Salvatore Ferragamo has at all times been ahead of its time. The model’s founder was not only a pioneer in terms of his creativity – the design and idea of lots of the footwear he created nonetheless exemplify modernity – but additionally in terms of the innovative materials he used (he was the primary to use cork, nylon fishing line and cellophane, straw and numerous other modest supplies to make shoes that grew to become cult objects) and the best way perceived the close tie between style and fi lm (he was already designing the first sneakers for massive Hollywood productions in 1920), as well as the way in which he targeted his research to best achieve a combination of form, fi t and consolation in a shoe, main him to file saks fifth salvatore ferragamo over 350 patents. The corporate was also on the forefront of distribution and enlargement on worldwide markets, turning into one of the primary Italian manufacturers to reach out to the world, because it was already exporting to the US in the 1950s and to Japan by the end of the 1970s, and it opened the primary Ferragamo brand store in China practically twenty years in the past, in 1994. At present, roughly 90% of Ferragamo Group turnover is generated abroad. This pioneer spirit and international vocation are trademarks of the corporate and, when it comes to distribution, have enabled it to build a widespread network of stores, while pursuing well-balanced geographical diversification, making the most of this distinct pioneer method on rising markets. Salvatore Ferragamo is now present in over 90 international locations around the world, with 606 exclusive Ferragamo brand stores. The first purpose of its distribution strategy is model management, as it is positioned at the high finish of the luxury segment, to uphold the brand’s historic values and always ensure wonderful customer service.