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Are Movie star Dad and mom Making an attempt To buy Their Kids’s Love With Designer Clothes

What sort of mum tries to purchase a child’s salvatore ferragamo acqua essenziale sale love with a £1,300 designer coat
By Anna Pursglove
Updated: 10:23 GMT, eleven November 2010


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The silky jacket with the over-sized red and white print is exquisite. You might costume it down with denims and flats however it would even be excellent for a Christmas get together.

Clearly the £579 price tag is a bit of a hurdle . . . and the truth that you’d have to be tiny to get into it. It’s a four after all. An age four, that’s.

The jacket in question is part of D&G Junior’s Autumn/Winter 2010-2011 ­collection, which also features a black fur coat for just a little woman priced at £1,300.

Heels and handbags: Suri Cruise, four, usually wears designer clothes. Her famous parents, Tom Cruise and Katie Holmes, imagine the mini-queen of vogue should put on ‘no matter she wants’

What are the designers expecting a four-12 months-outdated to get up to in a £1,300 fur coat Effectively, if their online ad is anything to go by, the little one will be frolicking among piles of chocolate, sweet canes and lollipops.

Personally, because the mom of a 4-year-previous and a two-12 months-previous, I’d recommend that a child with a lolly must be stored several furlongs from something product of fur. And, in truth, from any item of clothes costing greater than a tenner.

But it appears that, with the demand for designer childrenswear higher than ever earlier than, many parents are ready to brave the probably catastrophic mix of small kids and excessive fashion.

The newest designer to bid for a share of the extremely profitable childrenswear market (now estimated to be worth in excess of £4billion) is Stella McCartney.

Like mother like son: Victoria Beckham has clearly passed on her love of clothes to her eldest son, Brooklyn

Her new children’s range, as you would possibly count on from a girl famous for her unpretentious perspective to fashion, ­features designs that have a ring of ­practicality about them. All fairly ­florals and muted berry tones. All the pieces washable. And, after all, no fur or leather-based.

However while the designs could be down to earth, the same cannot be mentioned of the price tags.
Vogue editors will argue loudly that the vary begins from simply £14. Yes, but that’s for a baby’s T-shirt! You can have three of these for £10 in Mothercare. And from the £14 child T-shirt we’re shortly up to £105 for a children’s wool-blend military jacket (Mothercare don’t do those, so I’m unable to deliver you a value comparison).

Which begs the question, why is Stella McCartney doing them What occurred to throwing on the most comfortable/water resistant/least ­obviously sullied item of salvatore ferragamo acqua essenziale sale clothes and then spending the additional time (and cash) doing the things that kids really like doing

Issues that are not enhanced by adults frantically sponging yoghurt from the cashmere blend or fretting lest the sleeve of the military jacket be buried within the sandpit/fed to the hamster/painted orange.

And, if you happen to think Stella might have lost touch with actuality slightly, brace yourselves, because her offerings are sober in comparison to a few of her fellow designers.

Down the highway from her Bruton Road store in London is the children’s division of Harrods, which — at 11am on a rainy Thursday morning — is already buzzing with lovely mummies.

One statuesque vision in Chloe denim with a newborn infant sleeping peacefully in his Bugaboo is torn between the silver Baby Dior trainers (£84.95) and the Fendi baby footwear (£119). Another shopper is having bother deciding between the blue gown with pink and gold stripe element (£209 by Little Marc Jacobs) and the gold costume (£159 by Chloe).

Neatly dressed: Gwen Stefani’s son Kingston James, left , is watched by his mom and chat show host Ellen DeGeneres. The tot is always neatly turned out

Not less than the dresses seem like one thing a bit lady might ­actually get pleasure from wearing, although my two-year-old daughter would get equal pleasure from the contents of the dressing-up box accessorised along with her Peppa Pig wellies (found in an area charity store, and so properly beloved that they’ve been worn to mattress on several events) however Fendi footwear for a pre-walker

And let’s not even get began on the Bonpoint children’s fragrance that one other shopper is asking after. I can’t see any in Harrods, but a fast search on-line reveals that it is designed to celebrate ‘the love of mothers for his or her children, and the love they receive in return’.

Which is definitely proper at the heart of the current obsession with ­dressing youngsters in designer gear. Someplace alongside the road we seem to have bought into the idea that our kids will love us more if we buy them expensive things.

Queen of style: At the same time as a toddler, Suri Cruise – pictured right here along with her parents – was all the time decked out in expensive clothes

Chartered psychologist Dr Colin Gill agrees that it’s an increasingly prevalent and also a deeply misguided angle.

‘Now more than ever, and even in a recession, we are a comparatively cash-rich, time-poor society,’ he says.

‘Everything has a monetary value hooked up to it and we ­genuinely consider, due to this fact, that more cash equals more love.’

He additionally believes that our desire to spend excess amounts on our children’s clothes has egocentric overtones.

‘We try to purchase our approach out of spending quality time with our youngsters,’ he says.
‘Increasingly in Britain we seem to believe that we are able to throw money at difficult elements of our lives — including caring for small kids — and make them less troublesome.’

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Dr Gill additionally warns that in addition to salving our guilty consciences, dressing our kids in designer clothes can change the best way they view the world.

‘The child will quickly grow to be conscious that you just place a substantial amount of importance on what they are wearing and you might be therefore teaching them that things are as important as they are.

‘It’s an insidious message.’
Dr Gill says it is usually doable to artificially infantilise children by dressing them in expensive clothes.

‘A baby dressed in this fashion, ­feeling they will be letting his parents down if they spoil their clothes, will be much less prepared to explore,’ he says.

‘This is worrying, as youngsters study by exploration.’
There is also the affect of the wardrobes of celebrity minors to be taken into account: the Beckham boys, Jennifer Lopez’s twins, Gwen Stefani’s children and, of course, the mini-queen of vogue Suri Cruise.

In fact, so scrutinised has little Suri’s wardrobe grow to be (with tales of customized-made Marc Jacobs heels and the toting of a tiny £425 Salvatore Ferragamo handbag) that Tom felt the need to defend his daughter’s sartorial choices in an interview with Oprah Winfrey.

‘Whatever she needs to wear . . . she wears it,’ he explained.
Well yes. To a sure extent I see Tom’s level. Small children do develop robust opinions on clothes at an early age.

My two-12 months-old, for example, is currently refusing to be separated from a cotton summer season gown with a cat on the pocket. Regardless of that it’s mid-November: ‘My need cat costume, Mummy,’ is her first request as she friends excessive of her cot at 6am.

But while Suri presumably wants to copy mummy and totter around in grown-up footwear, I find it arduous to believe that she — or, certainly, any baby of her age — is within the slightest bit bothered about whether or not Marc Jacobs designed them or not.

In truth, in my limited expertise, what youngsters need most shouldn’t be the clippy, cloppy kitten heels (or certainly, the sparkly dress or the stripy pirate ­trousers), a lot as the grown-up to watch whereas they don them after which to play together with ­whatever fantasy ensues. And therein lies the actual funding.