Salvatore Ferragamo Fights Fakes
Salvatore Ferragamo is continuous its anti-counterfeiting efforts, which are especially salvatore ferragamo cinghiale rugby wallet centered on China and the net.
The company stated that in 2015 it intercepted and blocked 91,000 on-line advertisements for counterfeit merchandise. In addition, 140 domain names and unlawful Web sites, mainly managed by Chinese individuals, have been recovered or cancelled.
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“In 2015, we additional expanded the number of e-commerce websites that we monitor,” said Ferragamo Group chairman Ferruccio Ferragamo. “On the Chinese language market, we have continued and ramped up our offline checks, concentrating on commerce fairs and resellers specifically.” Ferragamo added that the company had also accomplished the official course of for recognition as a well known brand in China, a key regulation enforcement tool, which is able to assist the corporate saving money and time in the counterfeit battle.
Starting with the pre-fall 2014 assortment, the company has been inserting microchips into the women’s footwear, guaranteeing product authenticity, in addition to the likelihood to track merchandise. The brand also prolonged the usage of the microchip to men’s sneakers with the Cruise 2015 assortment, whereas this has been inserted in women’s small leather-based goods, luggage and luggage with the fall 2015 vary.
A further success in Salvatore Ferragamo’s measures in opposition to fakes was the seizure and destruction of greater than 12,500 Magdalena_Frąckowiak counterfeit merchandise. The Chinese customs authorities confiscated greater than 12,four hundred pretend goods leaving the country and seized in excess of 34,000 counterfeit products in 2015. The estimated value of the goods exceeds $17 million. Belts accounted 60 p.c of the seized merchandise.