Wardrobe-important shoes as masterpieces of contemporary art.
For the Ferragamo Fall Winter 2017 Women’s collection, it’s all about new shapes, strong colors and a mixture of fabrics. The identical philosophy applies to shoes.
Whereas staying true to the model DNA, Paul Andrew, the brand new Salvatore Ferragamo women’s footwear design director, updates signature classics with a fashionable and mesmerizing twist.
Paul Andrew captures Ferragamo’s robust artisanal tradition & infuses it with contemporary design components and excessive expertise, creating both modern and beautiful sneakers. This season’s vara bow heel sees a revision with a mini-heel and fringed details for a modern twist. Inspired by a basic Ferragamo design, the lightweight flower heel is modernized with a galvanized metallic end.
A favourite of divas from the 20s to it-women of immediately, Salvatore Ferragamo house is reintroducing an icon – the “Indianaboot. Visit the Museo Ferragamo and witness the Evolving Legend itself on display at the 1927 Again To Italy exhibition till April.
Xiao Wen Ju, Aymeline Valade and Kit Butler are the stars of the new Autumn Winter 2017-2018 marketing campaign. The Ferragamo and i campaign celebrates elegance drawing fans right into a “love affairwith Ferragamo collections, focusing on footwear and baggage.
“Photographer Walter Pfeiffer has created a bold new narrative, infusing the objects with life in a continuous dialogue of color and perspective, enjoying with irony and dynamic movement to make Ferragamo merchandise and the brand’s icons immediately recognisable and fun; in one word: alive,defined the vogue home.
Salvatore Ferragamo returned to Italy in 1927 after twelve years within the United States. In 2017, to mark the ninetieth anniversary of his homecoming, the Museo Salvatore Ferragamo presents an exhibition providing an summary of the 1920s, a decade now acknowledged as an authentic forge of open-minded ideas and experimentation freed from ideological constraints and prejudices.
Ferragamo selected to settle in Florence in advantage of its acknowledged centrality in the geography of Italian taste and style at a time wherein the word “returnwas particularly significant: the return to order in the arts, the return to professional ability and to the great nationwide traditio
n. Developed in chapters like a coming-of-age story, the exhibition focuses precisely on this trend within the tradition of the period.