Salvatore Ferragamo Fights Fakes
BATTLING FAKES: The Salvatore Ferragamo Group is constant its anticounterfeiting efforts, which are especially centered on China and the web. The company stated that in 2015 it intercepted and blocked 91,000 online commercials for counterfeit products. In addition, 140 domains and unlawful Websites, primarily managed by Chinese language individuals, had been recovered or canceled.“In 2015, we further expanded the number of e-commerce sites that we monitor,” stated Ferragamo Group chairman Ferruccio Ferragamo. “On the Chinese market, we have now continued and ramped up our offline checks, focusing on commerce gala’s and resellers particularly,” he said. Ferragamo additionally added that the company had also accomplished the official process for recognition as a well known brand in China, a key regulation enforcement software, which can assist the corporate saving money and time within the counterfeit battle.Starting with the pre-fall 2014 assortment, the company has been inserting microchips into the women’s footwear, guaranteeing product authenticity, as well as the chance to track merchandise. The brand also extended the use of the microchip to men’s sneakers with the cruise 2015 assortment, whereas this has been inserted in women’s small leather-based goods, luggage and luggage with the fall 2015 range.An extra success in Salvatore Ferragamo’s measures in opposition to fakes was the seizure and salvatore ferragamo fusion printed leather international bifold wallet destruction of over 12,500 counterfeit products. The Chinese customs authorities confiscated more than 12,four hundred pretend goods leaving the nation and seized over 34,000 counterfeit merchandise in 2015. The estimated value of the goods exceeds $17 million. Belts accounted for 60 % of the seized merchandise.