The Brand Focused On Girls Shoes
Ch. Eight – Segmenting and Targeting Markets
Salvatore Ferragamo started out offering high quality shoe merchandise for the Marilyn Monroes and Rita Hayworths of his day. His market section were weathly movie star girls. The brand centered on women shoes, purses and equipment for the first forty years of the corporate. In 1970 Ferragmo brand underneath his widowed wife Wanda, salvatore ferragamo shoe launched men’s footwear and clothes. Salvatore son, Leonardo was head of the males’s line. I believe this market segmentation was launched because the executives of the model felt it was time to expand into a promising market of luxury objects for males. Usually, with the introduction of promoting segmentation to a whole gender the criterias of segmentation would at all times be met.
The model’s largest expansion strategy not too long ago has been China. China has been the new “big” promising marketplace for luxurious goods. CEO Ferrcuio Ferragamo said he has been growing the market in China since 1994. CEOs of LVMH along with Ferrcuio and other luxary manufacturers believe China is a salvatore ferragamo shoe rising market with an unlimited population.
Salvatore Ferragmo supply objects for each women and men. The ages range from 21- sixty five. The model targets wealthy, working class people.
A phase I can relate to personally can be the “city phase”. In the urban, younger generations hip hop artist and entertainers have just lately given Salvatore Ferragmo highlight promotion. These entertainers influence my era sufficient to spark an curiosity in their attire and trends; hence my liking and favoritism for Salvatore Ferragmo.